Which Way Up: Galaxy Games Square Key Art
Which Way Up: Galaxy Games is a family friendly party game that gives unique freedom of movement by allowing you to run on walls and ceilings, orbit around planets, or fall across entire levels by manoeuvring through gravity fields.

WHICH WAY UP: GALAXY GAMES is a family friendly party game that gives unique freedom of movement by allowing you to run on walls and ceilings, orbit around planets, or fall across entire levels by manoeuvring through gravity fields.

Each event features its own unique bite-sized challenge where up to 4 players can compete. Eject your friends into space as you race across gravity fields, score a goal with an entire moon, leap across planets to escape a black hole, and capture and hold zodiacal constellations.

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How We Helped?

We began with tidying up their Steam page, making sure to highlight the strengths of the game with its cute Celestial Space Sprite characters and vibrant aesthetics. We updated the screenshots, created a brand new evergreen trailer and got down to the nitty gritty by choosing the correct tags.

Next, we got to work on the social media channels, ensuring that the descriptions, bio links and imagery was the best it could be. We followed this up with a consistent flow of engaging content, resulting in a slew of new followers and engagement on Instagram, TikTok & Twitter (X).

Once the groundwork was established, we executed a strategic PR campaign to re-announce the game, followed up with targeted preview key distribution and ultimately handed out approximately 150 keys. This resulted in a plethora of earned media content, including streams from big names such as Back Pocket and Stumpt; this not only allowed us to reach a wider audience through their audience, but it also gave us content to edit and repurpose for social media.

Our efforts led to the following accomplishments:

  • 53 pieces of content coverage
  • 825 new followers across social media channels
  • Over 100,000 social media impressions with improved engagement
  • Almost doubled Steam wishlist numbers
  • Improved daily wishlist average by approximately 200%

OUR CLIENTS

Click on the game to see how we helped

Which Way Up: Galaxy Games Square Key Art
Rooftop
Nick Cellini
Founder at Turtle Flip Studio

"Working with Alex and the IndiEXP team was a game-changer for the demo release of our party game, Which Way Up. Their enthusiasm, adaptability, and attention to detail were evident in every aspect of their work, from crafting compelling messaging to strategising and securing valuable media coverage. They were very open to collaboration and workshopping ideas, always involving us in decision-making processes, which we greatly valued and appreciated. Our project benefited immensely from the assistance of The IndiEXP, and we learned a lot through their transparency. We highly recommend The IndiEXP to any indie developer looking to take their first steps in the world of video game marketing."

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You can also contact me by email: [email protected]

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UP!