Harnessing the science of

INDIE GAME MARKETING

Public Relations

Social Media Management

Store Page Optimization

Harnessing the science of

INDIE GAME MARKETING

Public Relations

Social Media Management

Store Page Optimization

The IndiEXP has harnessed the science of marketing to help independent game developers and publishers launch their games with confidence.
In our lab, we conduct experiments and analysis to have your game seen and played by your target audience.
With over six years of on-field research as a games journalist, we’ve learned what works and what doesn’t.

The IndiEXP has harnessed the science of marketing to help independent game developers and publishers launch their games with confidence.
In our lab, we conduct experiments and analysis to have your game seen and played by your target audience.
With over six years of on-field research as a games journalist, we’ve learned what works and what doesn’t.

Public Relations

We’ve curated a press list so you don’t have to. Our press releases showcase your game’s strengths while being engaging for press to read. We’ll also distribute review keys, track content creation, catalogue content, and build post-launch accolade campaigns.

Press Kit

When we send press releases, content creators need the right materials to present your games to their audience. We’ll work with you to ensure your press kit ticks all the boxes so that editors and influencers more effectively cover your games.

Store Page Optimization

We assist you in making sure that your store page is optimised for both conversion and those almighty algorithms. We’ll offer suggestions on how to make your screenshots, synopsis, tags, and everything else the best they can be.

Market Analysis

One of the best things about video games is that there is always something for everyone. We’ll take a close look at your target audience, evaluate your competition, and make sure you’re effectively focusing on your market.

Social Media

Social media can be daunting, but it can also be fun! By refining your profiles, providing attention-grabbing content, and connecting with your audience, we’ll help your game reach a broader audience on a variety of platforms.

Community Engagement

Your community loves your games, and so do we! We’ll plan and execute campaigns using social media, Discord, and mailing lists to grow your audience and keep them interested with updates all throughout development.
Joon
Al Thumm​
Director of Lamplight Forest​

"Alex has been great to work with. He has a real passion for games that drives him to deeply engage with and explore many avenues and opportunities of this complex industry. He helped us get connections and exposure that would have otherwise been impossible for us as a small indie team. He's great to communicate with, and really sought to understand and communicate the essence of our game in a way that remained true to our vision"

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LET’S CHAT!

You can also contact me by email: alex@theindiexp.com