Public Relations
Social Media Management
Store Page Optimization
Public Relations
Social Media Management
Store Page Optimization
The IndiEXP has harnessed the science of marketing to help independent game developers and publishers launch their games with confidence.
In our lab, we conduct experiments and analysis to have your game seen and played by your target audience.
With over six years of on-field research as a games journalist, we’ve learned what works and what doesn’t.
The IndiEXP has harnessed the science of marketing to help independent game developers and publishers launch their games with confidence.
In our lab, we conduct experiments and analysis to have your game seen and played by your target audience.
With over six years of on-field research as a games journalist, we’ve learned what works and what doesn’t.
One of the best things about video games is that there is always something for everyone. We’ll take a close look at your target audience, evaluate your competition, and make sure you’re effectively focusing on your market.
"Alex has been great to work with. He has a real passion for games that drives him to deeply engage with and explore many avenues and opportunities of this complex industry. He helped us get connections and exposure that would have otherwise been impossible for us as a small indie team. He's great to communicate with, and really sought to understand and communicate the essence of our game in a way that remained true to our vision"
"Alex was enthusiastic to work with and consistently engaged during the crucial build up to launch. Taking the reins of our Marketing and PR efforts enabled vital reach while keeping the development team focussed on having the game ready for launch day. His work allowed us to reach a plethora of media outlets and communities that we hadn't tapped into, leading to a positive launch and continued coverage. "
"We had a very hard time finding someone we trusted with marketing our game. Once we meet Alex, his professional behaviour, willingness to adapt to us, and ability to change to meet our needs put us all at ease. He did an amazing job handling not only our social media but our email campaign as well."
Alex was instrumental in helping us announce our game. He did an excellent job crafting our social posts, press releases, steam store page and marketing copy. He listens to feedback while also providing helpful advice and pro-actively handling issues as they come up. I would recommend his services to anyone looking for a professional edge in their game's marketing.
"When working with Alex, I found him to be extremely thorough and a great communicator. He would follow up every lead multiple times, and as a result, we got some great reviews for RITE's Nintendo Switch release."
"Working with Alex and the IndiEXP team was a game-changer for the demo release of our party game, Which Way Up. Their enthusiasm, adaptability, and attention to detail were evident in every aspect of their work, from crafting compelling messaging to strategising and securing valuable media coverage. They were very open to collaboration and workshopping ideas, always involving us in decision-making processes, which we greatly valued and appreciated. Our project benefited immensely from the assistance of The IndiEXP, and we learned a lot through their transparency. We highly recommend The IndiEXP to any indie developer looking to take their first steps in the world of video game marketing."
