Harnessing the science of

INDIE GAME MARKETING

Public Relations

Social Media Management

Store Page Optimization

Harnessing the science of

INDIE GAME MARKETING

Public Relations

Social Media Management

Store Page Optimization

The IndiEXP has harnessed the science of marketing to help independent game developers and publishers launch their games with confidence.
In our lab, we conduct experiments and analysis to have your game seen and played by your target audience.
With over six years of on-field research as a games journalist, we’ve learned what works and what doesn’t.

The IndiEXP has harnessed the science of marketing to help independent game developers and publishers launch their games with confidence.
In our lab, we conduct experiments and analysis to have your game seen and played by your target audience.
With over six years of on-field research as a games journalist, we’ve learned what works and what doesn’t.

Public Relations

We’ve curated a press list so you don’t have to. Our press releases showcase your game’s strengths while being engaging for press to read. We’ll also distribute review keys, track content creation, catalogue content, and build post-launch accolade campaigns.

Press Kit

When we send press releases, content creators need the right materials to present your games to their audience. We’ll work with you to ensure your press kit ticks all the boxes so that editors and influencers more effectively cover your games.

Store Page Optimization

We assist you in making sure that your store page is optimised for both conversion and those almighty algorithms. We’ll offer suggestions on how to make your screenshots, synopsis, tags, and everything else the best they can be.

Market Analysis

One of the best things about video games is that there is always something for everyone. We’ll take a close look at your target audience, evaluate your competition, and make sure you’re effectively focusing on your market.

Social Media

Social media can be daunting, but it can also be fun! By refining your profiles, providing attention-grabbing content, and connecting with your audience, we’ll help your game reach a broader audience on a variety of platforms.

Community Engagement

Your community loves your games, and so do we! We’ll plan and execute campaigns using social media, Discord, and mailing lists to grow your audience and keep them interested with updates all throughout development.

OUR CLIENTS

Click on the game to see how we helped

Joon
Al Thumm​
Director of Lamplight Forest​

"Alex has been great to work with. He has a real passion for games that drives him to deeply engage with and explore many avenues and opportunities of this complex industry. He helped us get connections and exposure that would have otherwise been impossible for us as a small indie team. He's great to communicate with, and really sought to understand and communicate the essence of our game in a way that remained true to our vision"

Rooftop
Patrick Webb​
Founder at Melonhead Games​

"Alex was enthusiastic to work with and consistently engaged during the crucial build up to launch. Taking the reins of our Marketing and PR efforts enabled vital reach while keeping the development team focussed on having the game ready for launch day. His work allowed us to reach a plethora of media outlets and communities that we hadn't tapped into, leading to a positive launch and continued coverage. "

Proyect N
Alex Goodwins​
Founder at Fringe Realities​

"We had a very hard time finding someone we trusted with marketing our game. Once we meet Alex, his professional behaviour, willingness to adapt to us, and ability to change to meet our needs put us all at ease. He did an amazing job handling not only our social media but our email campaign as well."

Punchimals
John Millman​
Founder at Two Lives Left​

Alex was instrumental in helping us announce our game. He did an excellent job crafting our social posts, press releases, steam store page and marketing copy. He listens to feedback while also providing helpful advice and pro-actively handling issues as they come up. I would recommend his services to anyone looking for a professional edge in their game's marketing.

Rite
Dan Freer​
Founder at Pond Games​

"When working with Alex, I found him to be extremely thorough and a great communicator. He would follow up every lead multiple times, and as a result, we got some great reviews for RITE's Nintendo Switch release."​

WhichWayUp
Nick Cellini
Founder at Turtle Flip Studio

"Working with Alex and the IndiEXP team was a game-changer for the demo release of our party game, Which Way Up. Their enthusiasm, adaptability, and attention to detail were evident in every aspect of their work, from crafting compelling messaging to strategising and securing valuable media coverage. They were very open to collaboration and workshopping ideas, always involving us in decision-making processes, which we greatly valued and appreciated. Our project benefited immensely from the assistance of The IndiEXP, and we learned a lot through their transparency. We highly recommend The IndiEXP to any indie developer looking to take their first steps in the world of video game marketing."

previous arrowprevious arrow
next arrownext arrow

LET’S CHAT!

You can also contact me by email: [email protected]